by Joe Mandese, Steve McClellan
Empower, the independent, family-owned, Cincinnati-based agency founded by a woman -- Mary Beth Price -- has been sold to another: Ashlee Clarke. Read the whole story
by Fern Siegel
His goal is to expedite Backbone's entrance into marketplace marketing across key third-party ecommerce platforms, including Amazon and Walmart. Read the whole story
by Fern Siegel
"Gaming is well positioned to help brand advertisers leverage programmatic channels," said Yasmin Dabhelia. Read the whole story
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by Steve McClellan
The brands include Liquid I.V., OLLY, Onnit, SmartyPants Vitamins, and Welly Health PBC. Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
As zero-party data is provided voluntarily, it affords marketers an unrestricted view of consumer needs and preferences, facilitating long-term relationships and loyalty. Read the whole story
by Joe Mandese
Fabre-Hernoux says privileged access to the inside thinking about and application of some of the most powerful consumer data insights in the world prepared … Read the whole story
by Laurie Sullivan
The cost of social will rise the most, according to Criteo's report - The Advertiser's Guide to New and Emerging Channels in 2023. Read the whole story
by Joe Mandese
A 12-year veteran of Dentsu's media operations, he most recently was CEO for Southern Europe, MENA, and Turkey. Read the whole story
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by Ray Schultz
The magazine focuses on how to provide a good customer experience. Read the whole story
by Joe Mandese
The assignment follows a decade-long relationship for Dentsu handling regional accounts for McCormick brands. Read the whole story
by Richard Whitman, Columnist
After a career in front of the camera, Ashlee Clarke founded ad agency NitroCollaborative (known as NitroC) five years ago. Chris Clarke founded Nitro … Read the whole story