• by Ray Schultz , January 12, 2023

Bottle Rocket, an Ogilvy Experience company, has published the second edition of EXP. Magazine. 

The first issue appeared last December. Both issues are available for download.

The magazine provides guidance on how to deliver a digital and physical customer experience. 

The new issue features contributions from IBM, Bloomreach, Airship, Amplitude, Iterable, mParticle, Simon Data, and Radar, and from Ogilvy entities The Lacek Group, Eicoff, Jussi, Social.Lab, and Verticurl.

Topics include identity management, Gen Z, digital empathy, virtual connections, and the necessity of digital analytics in an economic downturn.

This year’s contributors discuss the need for more effective personalization, the marriage of data and experience, and the need to focus on employees during times of transformation, Ogilvy says. 

Rajesh Midha, president of Ogilvy Experience and CEO of Bottle Rocket, served again as editor in chief, alongside fellow Ogilvy Executive, Clare Lawson, the company's EMEA President.