• by Fern Siegel , January 12, 2023

In-game advertising platform AdInMo appointed Yasin Dabhelia as its vice president, programmatic to lead its global demand strategy.

AdInMo’s global mobile games ad network lets advertisers target different players based on first-party contextual and behavioral data. Dabhelia will help build  AdInMo’s demand partner network in the U.S., Americas and Europe, which already includes Pubmatic, Smaato, InMobi and OpenX, as well as agencies and DSPs focused on clients eager to reach gamers.

Previously, he was vice president, programmatic partnerships and sales at Bidstack.

“2023 will require smart media planning by digital advertisers with the widely predicted ad spend growth slowdown. Gaming is well positioned to help brand advertisers leverage programmatic channels,” said Dabhelia.

Co-founder and CEO Kristan Rivers called his hire the first in a series of announcements about the company’s U.S. expansion. Dabhelia in-game experience is seen as critical to accelerate AdInMo’s growth in key markets.