Mediapsssst
The Omnicom agency announced in the New York Times today that it's moving from Adland's former epicenter, Madison Avenue to new offices on East 42nd Street. Read the whole story
Formerly chief media officer, she reports to Dentsu Media Americas CEO Doug Rozen. Read the whole story
The new platform is a proprietary AI tool Horizon claims buys more than 20% better than humans do. Read the whole story
The OBERLAND agency work introduces the menstrual product with fun and honest interactions. Read the whole story
The "non-compulsory" reporting utilizes Ad Net Zero's five-point methodology as a guide but will not influence the judging process. Read the whole story
The new analysis from Standard Media Index also reports Reddit for the first time showing a 3% share of social spending by national brands. Read the whole story
- COMMENTARY
Chat-based queries have the potential to upend search, while brands can use AI for fresh perspectives -- among many other use cases. Read the whole story
Cranfield will work across all client bases and with key marketers, such as Spotify, Clinique, Nike and Lego. Read the whole story
Network, a UK discount scheme for key workers, tapped Harbour as its brand and creative partner. Harbour will begin work on a brand repositioning. … Read the whole story
Advance Auto Parts is debuting a new ad, called “The Climber,” with creative from TMA. It’s billed as a “companion ad” to the “Diehards … Read the whole story
