According to Baer, half of all marketing decisions are based on data that's generally misused leading to decisions that aren't exactly spot on. He … Read the whole story
"No One Trains Alone," created by Laundry Service, promotes the idea of team training, rather than a fitness routine at home. Read the whole story
Trailblaze was founded in 2018 by Lisa Weser, former head of U.S. Marketing Communications at AB InBev. It has worked with ACC on various … Read the whole story
Salesforce-powered solution supports both media buying and selling ADvendio says. Read the whole story
Anuz says its technology measures ads in gaming environments in real-time, collecting unique data points about intrinsic in-game ad placements -- including average screen … Read the whole story
A Liquid Death spot works because items way more expensive than Liquid Death cause the vomiting, according to principles espoused by Consumer Behavior Lab … Read the whole story
L'Oreal introduces the world's first handheld lipstick applicator designed for people with limited hand and arm mobility. Read the whole story