But overall, Magna's chief forecaster Vincent Letang is optimistic about the full-year ad market particularly considering mixed economic signals. Read the whole story
The main idea is to explore content development utilizing NFTs and the new fan economy in the TV content area for the Web3 era. Read the whole story
Citing "recent financial turbulence," Magna's Vincent Letang lowered his outlook for this year for the third time -- to +3.4% -- since first benchmarking … Read the whole story
The remit was to develop a creative platform that scored with a younger audience. Read the whole story
The analysis from Basis Technologies shows a precipitous decline in political ad buys on social media, which is noteworthy given the amount of organic … Read the whole story
The March Madness mens' college basketball tournament has seen double-digit percentage national TV ad gains as the initial five days of viewership maintain the … Read the whole story
Data-security company Veza launched an ad/ marketing campaign riffing off the notion of a scapegoat. The company is financially backed by Accel, Blackstone, Google … Read the whole story
A multichannel rewards proposition is slated this summer following a loyalty trial. Read the whole story
