MAD Agency Daily
Thursday, March 30, 2023
  • S4 Capital Surpasses $1 Billion Revenue Mark For The First Time

    The firm's organic growth outlook for 2023 is 8% to 12%. There was good news and bad news on the "whopper front." Read the whole story

  • Meet Minneapolis Makes A 'Fuss' About Tourism

    Periscope created "See What All the Fuss Is About," highlighting the city's restaurants, sports, arts and outdoor adventures. Read the whole story

  • WPP, CRM Platform Braze Partner Up

    According to the holding company, the partnership will focus on joint integrations and solutions aimed at helping brands leverage their first party data to … Read the whole story

  • Why Signal Loss Could Be A Net Gain For The Marketing Industry

    As agencies and brands put together their plans to tackle this changing addressability, signal loss may actually drive better outcomes for everyone if we … Read the whole story

  • Dentsu: Japan's Internet Ad Market To Expand 12.5% This Year

    After expanding 14.3% in 2022, internet ad spending will continue to grow at double-digit rates in the world's fourth-largest ad economy. Read the whole story

  • Metaverse Losing Its Luster

    Metaverse hype probably hit its apogee in 2022, when Meta ran a Super Bowl ad featuring a stuffed animal reborn in the metaverse. Read the whole story