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It's a virtual clubhouse created by agency Upshot. It ties into the beer brand's U.S. Open Championship sponsorship. Read the whole story
The firm's organic growth outlook for 2023 is 8% to 12%. There was good news and bad news on the "whopper front." Read the whole story
Periscope created "See What All the Fuss Is About," highlighting the city's restaurants, sports, arts and outdoor adventures. Read the whole story
According to the holding company, the partnership will focus on joint integrations and solutions aimed at helping brands leverage their first party data to … Read the whole story
- COMMENTARY
As agencies and brands put together their plans to tackle this changing addressability, signal loss may actually drive better outcomes for everyone if we … Read the whole story
After expanding 14.3% in 2022, internet ad spending will continue to grow at double-digit rates in the world's fourth-largest ad economy. Read the whole story
Metaverse hype probably hit its apogee in 2022, when Meta ran a Super Bowl ad featuring a stuffed animal reborn in the metaverse. Read the whole story
A campaign for Farrow & Ball's new Dead Flat paint finish runs in the U.S., U.K., France and Germany. Read the whole story
Previously, Ana Bermudez was head of brand management at 72andSunny. Read the whole story
Marketing agency The Shipyard has been selected to handle marketing duties for Utah ski resort Snowbird. The Shipyard will be responsible for developing an … Read the whole story
