by Fern Siegel
The new tagline and platform, courtesy of Austin-based Preacher, is the first since the agency won the account in November 2022. Read the whole story
by Laurie Sullivan
Aimclear, an independent tech and digital marketing agency, created a marketing lab and think tank focused on artificial intelligence (AI). Read the whole story
by Steve McClellan
Valspar's "Made for More" campaign envisions what would happen if paint color names manifested themselves in fun ways to help DIYers find the perfect … Read the whole story
by Fern Siegel
Mixing fiction, terror, surrealism and humor, the campaign creates empathy for the telecom. Read the whole story
by Joe Mandese
"As consumers continue to cut discretionary spending in 2023 amid current consumer sentiment and other key macroeconomic conditions, media companies have had to readjust … Read the whole story
by Tanya Gazdik
The pact includes the creation of a "Calm Cabin" package with tools to help calm the sensory systems of autistic children and adults. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Not every big tech company treats people like crap. Here's some examples of those who don't, with market caps ranging from $8 billion to … Read the whole story
by Richard Whitman, Columnist
The client, West Coast University, hopes the campaign takes the conversation beyond education in healthcare, to demonstrate the power of care as a "value … Read the whole story