The campaign's print work will be displayed via wild postings in the U.S. for Earth Day, April 22, and on the organization's social media. Read the whole story
Declining to comment on why it pulled out of this year's IAB NewFronts, Digitas informed MediaPost it is instead holding a private, "client-focused event" … Read the whole story
Other agency executives joining the board include R/GA Global Chair Tiffany Rolfe and Walton Isaacson CEO Aaron Walton. Missy Foristall, Global COO/Americas CEO at … Read the whole story
Nearly a third of advertisers say they'll allocate more than 20% of their upfronts budgets to streaming platforms. Read the whole story
New work by PMG challenges the category and stakes the brand's place in popular culture. Read the whole story
Lundberg Family Farms has launched a campaign to convey that every day is Earth Day for this 85-year-old rice brand. Read the whole story
The London-based agency has grown significantly in the U.S. by acquisition in recent years and has more M&A deals planned for the region. Read the whole story
COMMENTARYEveryone wants data they can be confident in. By 2025, the world will be rife with 175 zettabytes of data, which would take 1.8 … Read the whole story
The program started in 2014 with the goal of helping to achieve equal gender representation among creative directors across the industry. This year an … Read the whole story
Boston-based full-service ad agency Allen & Gerritsen has been selected as brand agency of record by Freight Farms, a manufacturer of container farming technology. The … Read the whole story
