by Tanya Gazdik
BMW is partnering with Scenic America to plant 25 trees for every electric vehicle test drive taken at participating U.S. BMW Centers. Read the whole story
by Steve McClellan
That's the more sustainable path to take given all the energy that goes into most campaigns, the agency said. Read the whole story
by Fern Siegel
The credit card's campaign dovetails with the NBA Playoffs. Read the whole story
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by Steve McClellan
Wasserman, which focuses on sports and entertainment marketing as well as talent management has offices worldwide and has been building a presence in Canada … Read the whole story
by Steve McClellan
Agency research conducted for the report found that despite tighter corporate purse strings tied to worries about a possible recession, purpose still matters to … Read the whole story
by Robert Williams
The sentiment about flexibility in advertisers' upfront commitments is a change from three straight years of growth. Read the whole story
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by Laurie Sullivan
Moves by Google and Microsoft to integrate generative AI into their respective ad businesses will change the way marketers create ad campaigns, and will … Read the whole story
by Laurie Sullivan
Tinuiti found that 88% of respondents to its recent survey believe technology powered by artificial intelligence will heighten privacy concerns in the future. Read the whole story
COMMENTARY
by Joe Mandese
He seems to think so. And if you follow the "leader," it could once again mean healthy upfront pricing gains, assuming volume doesn't bottom … Read the whole story
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by Richard Whitman, Columnist
The report seems to indicate that marketers are talking the talk on the issue, but not walking the walk. For example, 94% say marketers … Read the whole story