Pac-Man Devours Wonderful Pistachios

Wonderful Pistachios released its latest addition to the "Get Crackin'" campaign. This one has a 1980s' feel, as it features Pac-Man, the arcade character.

LA-based Wonderful Agency, the in-house, full-service ad and communications agency at The Wonderful Company, produced the creative.

The spot runs across cable, digital and social media.

The ad shows the well-known videogame character devouring pistachios, "like a snack man."

In February, Shawn Johnson, Alex Wong and Vanesa Amaro helped launch a Wonderful Pistachios’ #GetCrackin branded hashtag challenge.

In January, the company released a Humpty Dumpty spot. He falls off a wall — only to land in a bowl of roasted and salted pistachios.



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