Brand-experience agency Akcelo has
been appointed Global Agency of Record for Yoto, a London-based kids’ audio company.
The assignment was won after a competitive pitch. The remit spans global brand strategy, creative
platform development and integrated campaign execution. First work is underway, handled out of the London office.
Aden Hepburn, Akcelo CEO, said it was clear Yoto wanted a partner who
“can help build a distinctive, emotionally resonant creative platform to support the next stage of growth. Akcelo’s expertise at the intersection of entertainment and technology, alongside
its work with global brands, made it a natural fit.”
Founded in 2017, Yoto promotes screen-free audio tech for children via card-based audio players. Its products are sold in 148
countries worldwide.
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The U.S. is now Yoto’s largest market. Akcelo's creative focus will include the U.S., U.K., Canada, France and Australia. The company's expansion continues across
Europe and APAC.
Sarah Martin, vice president, growth at Yoto, added: “Akcelo demonstrated not only strategic strength, but a genuine appreciation for what makes Yoto
special. We’re excited to work together to shape the next chapter of the brand globally.” At the FutureBook 2025 conference last August, Yoto CEO Ben Drury reported the company's revenue
grew from $5 million in 2020 to $127 million in 2024.
The agency also has offices in Sydney, Melbourne, Vancouver and Los Angeles. It recently acquired mobile-first experience shop
Popula.
Akcelo's client roster includes McDonald’s, TikTok, Gatorade and Victoria Bitter.