The specially crafted sonic enhancement delivers the band's low hertz sound waves into the Blackened oak casks, releasing coconut, vanilla, butterscotch and caramel flavors. Read the whole story
The reorganized team of platform, social and programmatic specialists is thought to be better aligned with shifting spending patterns by brands. Read the whole story
MullenLowe will serve as the brand's social creative agency and Carmichael Lynch will handle paid media chores for the brand. It's the second recent … Read the whole story
In January, IPG Mediabrands' Rapport out-of-home media-buying unit integrated with DOmedia's platform to create "Rapportal." Read the whole story
Unskippable format to be offered only for buys of YouTube Select. Read the whole story
Google plans to deprecate third-party cookies for 1% of Chrome users in Q1 2024 to support developers doing real-world experiments to evaluate preparedness and … Read the whole story
The company will use generative AI with support from large language models to automate advertising and ad-supported consumer services. Read the whole story
COMMENTARYVirtual IDs may be an important piece of the ad measurement puzzle, but pay close attention to what they're actually measuring. Read the whole story
FCB New York was awarded 10 One Show Gold Pencils for "McEnroe vs McEnroe" on behalf of AB InBev/Michelob ULTRA. BBDO Toronto, working with … Read the whole story
Momentum Dubai is out with new work for Yas Island Resort that features Game of Thrones’ and Aquaman actor Jason Momoa as the resort’s … Read the whole story
