
Momentum Dubai is out with new work for Yas Island Resort that features
Game of Thrones’ and Aquaman actor Jason Momoa as the resort’s new “Chief Island Officer,” succeeding Kevin Hart who announced he was stepping down earlier this year.
The work is
part of an ongoing comedy campaign for the resort. As part of his duties Momoa instructs guests on how to drive a Formula One race car. “To be one with the car you must achieve total
balance,” advises Momoa as he is seen behind the wheel of a screaming Alfa Romeo while his passenger shakily pours a cup of tea to prove the point.
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Momentum teamed with
director Ira Rosensweig and Déjà vu Productions on the effort.
Check out the new work here.