"Media price inflation is the true driver of this increase and hides the more lackluster reality: 2023 will be a flat year for ad … Read the whole story
Ulrika Karlberg is the agency's first CCO and hopes to "disrupt culture and create genuine emotional connections for the brands we work with." Read the whole story
For Dunkin', the shaking is the brand's optimistic song of summer. Read the whole story
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Some agencies don't measure any metrics at all. They're just flying by the seat of their pants. How can you possibly know what is … Read the whole story
Companies like Target, Bud Light and Kohl's are under attack from conservative groups. An LGBTQ marketing vet explains why getting Pride right is so … Read the whole story
"In full disclosure, Amazon ranks poorly in our evaluation of media opportunities," the report card's author, The Mars Agency, noted however. Only Walgreens and … Read the whole story
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Nvidia and WPP are partnering to develop a content engine for assets built on generative AI. The engine will support Nvidia's 3D content development … Read the whole story
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Like social media, what will get us into trouble with AI are the things we don't know that we don't know yet. Read the whole story
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"Our teams will be ready for enforcement," said European Commission's internal market commissioner, Thierry Breton. Read the whole story
In 2021, about a year after Braams assumed the top marketing job, Unilever conducted its first major media agency review in six years. Read the whole story
Ad agency Tombras is expanding its New York creative team with the appointment of Avinash Baliga as the agency’s first executive creative director. He … Read the whole story
