The report details a number of ongoing trends including the growth of retail media which is the third-fastest growing advertising channel in 2023 behind … Read the whole story
The report assessed media agency performance in new business pitches for both 2022 and over the last three years. The agency was top ranked … Read the whole story
GroupM this morning released its midyear revision to its annual advertising forecast, keeping its worldwide projection for 2023 pat and revising its U.S. outlook … Read the whole story
The "Rich Taste, Less Waste" work underscores the brand's commitment to sustainability. Read the whole story
Walsh is the the first person to hold the agency post in five years. Read the whole story
The new audio practice is led by dedicated audio media specialists Lauren Russo and Senior Vice President Maria Tullin. Read the whole story
The potential and power of creativity is part of being human, at least for ad and media execs. The industry take on this concept, … Read the whole story
Her new title was announced internally in January, following a public announcement that she was succeeding former Global President Brian Wieser as head of … Read the whole story
With drag under attack in much of the country, H&M celebrates Pride by setting a new Guinness World Record: Most People Attending a Drag … Read the whole story
The new solution distributes AI capabilities across media, the firm says. Read the whole story
About half of consumers consider online to be more personal, according to a new report from WPP, VMLY&R Commerce and Instacart. Read the whole story