The former Havas executive will expand capabilities in global markets, as well as provide leadership on the Verizon business for McCann in the U.S. Read the whole story
Nickelytics claims customers are 2.8x more likely to engage digitally after seeing a brand advertised via vehicle wrap ads. Read the whole story
The brand is inspired by the first-known Black master distiller, Nathan "Nearest" Green, who dates from the Civil War era. Read the whole story
Eyeota, a Dun & Bradstreet company, on Tuesday will release the results of a new campaign test as a part of its dual certification … Read the whole story
Measure, calibrate, and optimize are part of a new strategy outlined by Integral Ad Science in a white paper released Tuesday. Read the whole story
Just 3% of digital media budgets are allocated to ads featuring people over 60. Read the whole story
The pitch wasn't just about a delicious drink, but sparking conversations among fans. Read the whole story
The duo are also looking to score a victory over food insecurity by raising funds for the Bengals star's Joe Burrow Foundation. Read the whole story