According to the firm, main obstacles to more diversified trials revolve around outreach and recruitment issues. The agency says it can overcome these obstacles … Read the whole story
The campaign will run for a year and provide an immersive and hypnotic experience. Read the whole story
The vodka brand has partnered with the supermodel-entrepreneur, calls the espresso martini her "go-to cocktail." Read the whole story
ProLiteracy has applied the technology to assist low-literacy parents to improve reading and writing skills and has enlisted Droga5 to create a campaign demonstrating … Read the whole story
Hollywood entertainment writers and major legacy TV/movie companies have reached a tentative deal, which could end the nearly five-month-long strike. In a memo to … Read the whole story
The vast majority of marketers are focused on AI's role in content, creativity, and customer experience, not media. Read the whole story
The Publicis Media unit also named UM's Maura McCartan head of the Hulu account, and L'Oreal's Ben Watson head of commerce. Read the whole story
While marketers trust television, their interest in traditional linear television is declining. Read the whole story
COMMENTARYVerbal conversation with a machine to plan ad strategies will soon become common. The Brandtech Group is working on a generative AI tool that … Read the whole story
COMMENTARYIf you're a planner or a buyer, get a copy of the final Hollywood union agreements, read the parts related to AI, and think … Read the whole story
Toronto-based health-care marketing specialist Klick Health announced its UK-based leadership team for Europe, the Middle East, and Africa (EMEA). The news follows the appointment … Read the whole story
