SKYY Vodka Enlists Winnie Harlow To Shake Up The Martini

SKYY Vodka has added two new expressions to its portfolio: Infusions Espresso and Infusions Agave Lime.

As part of the SKYY Infusions Espresso launch, the vodka brand has partnered with supermodel and entrepreneur Winne Harlow, who calls the espresso martini her "go-to cocktail."

Vogue named Harlow "one of the most recognized faces on the international fashion scene."

Creative agency 160/90 is spearheading the campaign, which features digital video content running on SKYY's social channels. In it, Harlow shakes up a simplified SKYY Espresso martini, made from three components: vodka, cold brew concentrate or espresso and simple syrup.

Skyy vodka is listed among the 15 best vodkas in the world, ranked at No. 13 by Luxe Digital.

"SKYY Vodka prides itself on delivering an elevated cocktail experience that maintains simplicity while never compromising on quality and flavor,” said Sean Yelle, Campari senior category marketing director at Campari Group USA, told Agency Daily. “When introducing SKYY Infusions Espresso, it was a priority to bring bold, fun and unique creativity to the campaign launch."



Infusions Agave Lime and Influsions Espresso are the first products released since the SKYY portfolio was reformulated in 2021. It is now made with water enhanced by minerals, including Pacific minerals sourced from the San Francisco Bay Area.

Launched in San Francisco in 1992, Skyy was sold to Gruppo Campari in 2006. It says it's one of the first vodkas made entirely with American grains and water. The brand also pioneered proprietary quadruple-column distillation and triple-filtering processes.

The vodka brand, owned by Gruppo Campari, recorded volume sales of 3.4 million 9-liter cases worldwide in 2022.

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