Mediapsssst
That's according to Madison And Wall's Brian Wieser, who did a little data crunching for a preview of third quarter earnings season, which starts shortly. Read the whole story
The unit is called Publicis Vita, powered by Starcom and the remit includes media strategy, planning, partnerships and buying. Read the whole story
The move comes less than a week after Amazon confirmed that it has launched a global media agency review, putting an estimated $5 billion … Read the whole story
The agency will drive marketing and advertising campaigns, as well as the brand's plans for franchising. Read the whole story
The global marketing campaign focuses on travel as enriching and enlightening. Read the whole story
Gabriela Vargas, who is based in Mexico City, reports to Wavemaker Global CEO Toby Jenner and GroupM LATAM CEO Cesar Recalde. Read the whole story
HubSpot launched its first NFL Sunday Ticket national ad campaign on YouTube. The media buy is part of the largest investment the company has … Read the whole story
COMMENTARYBid shading is a popular programmatic ad strategy, but was created as an unhappy compromise between first and second price auctions. What about inventory … Read the whole story
Tricia Mansfield has been named Buntin's Chief People Officer. Most recently, she served as Chief Talent Officer for Omnicom agency Porter Novelli, overseeing the … Read the whole story
