InnoVision Marketing Group has been selected as the agency of record for Krak Boba. Part of the growing boba tea market, Krak Boba wants to expand awareness for its brand.
The agency is tasked with driving the brand's marketing and advertising campaigns. InnoVision will also support Krak Boba's plans for franchising.
"Together, we are confident in our ability to create a synergy that will not only elevate Krak Boba's presence in the boba tea industry but also redefine the standard of excellence, while highlighting what truly makes us different in the industry,” says Tin Do, CEO of Krak Boba.
Krak Boba offers specialties, milk teas, coffees, smoothies, fruit teas and yogurts.
In August, InnoVision Marketing Group was named AOR for Sacred Bev Native Wellness after a competitive review.