London-based influencer marketing agency has appointed
Tom Cooper-Smith as vice president of creative operations for the Europe, Middle East and Africa region.
The appointment marks his return to the agency after a stint with TikTok where he most recently
served as generative AI creative product lead. During his tour there he led the launch of Symphony Creative Studio, TikTok’s end-to-end suite of generative AI tools for brand and
agencies.
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In his first go-round at Influencer, he was client services director.
In addition to its London headquarters, the agency has offices in New York,
Dubai and other locations.