The tech firm Inworld AI is using AI to give virutal characters more lifelike looks, traits and "personalities" to better engage with consumers. Read the whole story

The alliance will secure customers of both companies' enhanced programmatic capabilities. Read the whole story

The remit includes strategy, creative and national media planning and buying responsibilities. Read the whole story

The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadership. Contact joe@mediapost.com if you would like … Read the whole story

Microsoft has closed its acquisition of Activision Blizzard, nearly two years after agreeing to the company's largest purchase ever, giving it another potential avenue … Read the whole story

TikTok is the latest tech company to counter misinformation after the EU began taking action last week, alerting CEOs of YouTube, Meta, and X … Read the whole story

"We can observe how people shop, identify emerging trends in behaviors, and test new approaches in real-time, with the goal of supercharging our clients' … Read the whole story