The Kentucky Derby hits a milestone next year. But to promote the legendary race, a cross-media campaign runs for the next six months. Read the whole story
The social network reported $763 million in revenue for the quarter. GenZ now accounts for 43% of users. Read the whole story
She succeeds Jennifer Remling, who is leaving to become chief people officer at Warner Bros. Discovery. Read the whole story
The creative work is from AOR Walton Isaacson. EssenceMediaCom is doing the media campaign. Read the whole story
The effort highlights the USPS's radically improved delivery network as part of its 10-year business transformation plan. Read the whole story
Microsoft Advertising and Media.Monks in two separate announcements have strengthened positions in China to support advertising, marketing and advanced services. In most cases the … Read the whole story
Netflix will offer marketers new ad opportunities, including a special media package around accessing ad-option "binge" viewers and new measurement data for "campaign verification" … Read the whole story
In brand's latest research, "over 40% of ... Bud Light lapsed buyers declared that they are now ready to come back," said CEO. Read the whole story
Hallmark Media has added VideoAmp as a "currency' in deals for advanced audiences and demographic guarantees. Read the whole story
As it celebrates its 100th anniversary, Disney on Wednesday launched its holiday campaign focused on the power of wishes. Read the whole story
The Publicis data company also found in a recent survey that 57% of consumers expect to spend about the same amount this year as … Read the whole story