CEO Mark Penn said "We have trimmed our costs, implemented new systems, reordered our portfolio, and are ready for a strong 2024 as the … Read the whole story
This month, Xpedition is debuting advertising and experiential campaigns for YouTube, Fitbit and Google. Read the whole story
Terms were not disclosed. The agency will join Stagwell's Constellation network of agencies, which includes 72andSunny, Instrument, The Harris Poll, and others. Read the whole story
Terms were not disclosed, but the sale includes political ad tracking unit CMAG and marks another new owner for storied ad-spending services that originally … Read the whole story
And while Omnicom's role in Hudson's sale remains a mystery, the agency tech startup recorded a pre-tax loss of $32.7 million in 2022. Read the whole story
The spot, created by Ogilvy, follows the story of an LGBTQ+ young man who comes out and is ostracized by his friends. Read the whole story
Media agency execs say the NFL has been resilient despite the weak overall market -- especially during the upfront selling period -- with pricing … Read the whole story
With the slogan "Nice to Meet You Again," the campaign celebrates the new all-electric Mini Cooper and the new Mini Countryman. Read the whole story
Connected television or streaming is more popular than live linear television among marketers. Read the whole story
"If you scratch the surface of most conspiracy theories, not far underneath is some form of antisemitism," Peter Knight, Professor of American Studies at … Read the whole story
Cincinnati-based Empower joins Cage Point as another media agency serving the client's growing media needs. Read the whole story
The focus is the state-of-the-art care offered, including scalpel-free brain surgery. Read the whole story