Under the deal, WPP becomes Sprinklr's first global agency partner and calls for the companies to share AI products and resources to develop new … Read the whole story
The company spent nearly $250 million on measured media in 2022 according to agency research firm COMvergence. Read the whole story
BBDO LA created 15+ spots targeting both English and Spanish-language speakers. Read the whole story
The rebrand respects Ronzoni's 108-year heritage while evolving with the times, as the upcoming marketing campaign will reflect. Read the whole story
White Elephant Storefront offers strange gifts like a Tofurky Christmas ornament, a Tofurky-scented candle, and the Howling Wolf Tofurky Moon Tee. Read the whole story
Endurance training and media planning both require discipline, dedication, adaptability and a focus on long-term vision. Whether you're cranking on a 2024 plan or … Read the whole story
In a world on edge, the British retailer struck at least three different nerves. It's still a great ad. Read the whole story
Did SEOs ruin the internet, as a recent post claims? Nope. Millions of websites have been optimized by SEOs to make the internet a … Read the whole story
Roberts is one of the longest tenured executives at the network. Read the whole story