Hilton's new spot promotes a new bottle of a ready-to-drink cocktail she deems "hot." Read the whole story

Accenture Song will service the account utilizing a proprietary data-driven process that aims to create personalized marketing and communications content across the hotel group's … Read the whole story

The creative plays off what the agency calls "the very real human truth that when people are faced with unexpected situations, they aren't sure … Read the whole story

Havas said it intends to resell the media time to clients at "competitive rates." Impact Network says it is available in 70% of cable … Read the whole story

The name NinjaCat may sound like a fictitious character, but the awareness campaign and the GAI capabilities geared toward performance are something to sing … Read the whole story

OKRP's "Nada Yada Yada" idea has been embraced as a brand platform by Metro. Read the whole story