The restaurant chain wants Americans to savor the unexpected instead of traditional holiday fare. Read the whole story

U.S. ad spending rose 3.2% vs. October 2022, the strongest gain since July and a strong indicator that major ad budgets have pulled out … Read the whole story

Rather than a feel-good spot, Midea uses humor to illustrate how appliances can make festive demands easier. Read the whole story

National TV ad spend on movies is 9.5% higher vs. 2022 - but still nearly half the levels reached in 2019, EDO Ad EnGage … Read the whole story

Convenience and cost trump values for many consumers in the United States. Read the whole story

LinkedIn had the highest IVT rate and YouTube the lowest, among channels analyzed by Lunio. Read the whole story

The former IPG Mediabrands exec is part of a newly established Dentsu global media practice. Read the whole story