Mad Blog
Ikea has found a way to make a soothing, almost political commercial about lowering its prices. Read the whole story
The new menu items are Tropic Bowls, topped with fruit, granola and chia seeds on acai, chai oatmeal pudding or yogurt. Read the whole story
A lot of focus on the impact of AI on agencies has been about the creative impact but as 4A's CEO Marla Kaplowitz notes, … Read the whole story
The hires follow a 70% increase in business, according to the Atlanta agency. Read the whole story
The pre-game "TikTok Tailgate" party featuring special guests and creators is intended to bring virtual fans into Super Bowl celebrations that have historically taken … Read the whole story
CCC partnered with Christopher Storer, who created "The Bear" and serves as the series' showrunner, to develop the campaign, titled "The New Guy." Read the whole story
Pilavachi, who is based in London, will oversee the L'Oreal global media team based in Paris. Read the whole story
Long-time agency strategist and current CEO of Stagwell's Harris Poll John Gerzema offers a take on some useful innovations on display at CES last … Read the whole story
As American shoppers looked for "little luxuries" this holiday, a "Diamonds for All" campaign helped bolster sales at the world's largest jewelry brand. Read the whole story
Created by MullenLowe Los Angeles, the effort will be featured at Sundance Film Festival as well as the NCAA men's college basketball championship. Read the whole story
