The company said the soft beginning to the year was expected due "headwinds" from client losses and a lackluster performance at its customer transformation … Read the whole story
As part of her remit, she will lead business strategy and integration. Her hire follows the Frasers Group and Nespresso wins. Read the whole story
The leaders include Publicis, WPP, Omnicom and Accenture. Forrester evaluated other firms that were characterized as "strong performers" and "contenders" in a report evaluating … Read the whole story
Omnicom's brass has touted the nearly billion-dollar deal as remaking the holding company by turbocharging its commerce, AI and data capabilities, but it also … Read the whole story
The O-61 cabernet invites 30something drinkers to "uncork a new source of inspiration." Read the whole story
Front Office Sports, a multi-platform media and news organization covering the business of sports, is hosting an event in partnership with Publicis Sports and … Read the whole story
The global branding reboot draws on its 120-year heritage, but leverages its modern day creative, media, data and technology strength. Read the whole story
AI and cloud computing are two areas within Microsoft that have major support behind advertising and marketing. Read the whole story
COMMENTARYHow does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and … Read the whole story
COMMENTARYFor one, Netflix was all in on ad tech (and the NFL), and advanced TV technology was a major topic at presentations. Read the whole story
American Family has released a new series of “Life’s Better” commercials, extending a campaign that began a year ago. Three new commercials, … Read the whole story
The work is timed to back-to-school with additional campaigns rolling out through the rest of the year. Read the whole story
