The German auto giant spent an estimated $2.2 billion in measured media last year, according to agency research firm COMvergence. Read the whole story

The work rolls out in the U.S., Canada, Australia, Italy and other markets this month. Read the whole story

The new spot recruited Jason Biggs, who starred in "American Pie." Read the whole story

If the Clio Health awards are any indication the answer is pretty big. The campaign for CeraVe skin moisturizer won 5 Grand Clios two … Read the whole story

WFA research reveals that only a third of multinational marketers polled have been proactively incorporating DEI initiatives into their advertising production in the past … Read the whole story

The advertising consulting firm, founded by Brian Wieser in 2023, has hired Jose George and Olivia Morley, who are based in Canada and the … Read the whole story

Spotify has announced its first in-house marketing agency - "Creative Lab," designed to drive revenue through the development of custom audio, video and AI-generated … Read the whole story

On the heels of GroupM's significant upgrade, IPG Mediabrands' Magna also boosted both the U.S. and worldwide ad outlooks for 2024 - citing a … Read the whole story

The new partnership will elevate both companies' offerings in immersive gaming experiences, the companies said. Read the whole story

The number of brands submitting work is up 6% while there is a 31% spike in the number of media owner submissions which Lions … Read the whole story

He will develop creative work for performance and retail media, influencer and paid. Read the whole story

The American Advertising Federation has appointed Jack Bamberger, general manager of agency business for TikTok U.S., as its new board chair.  Jacki Kelley, executive … Read the whole story

New campaigns will launch later in the year and roll into 2025. Read the whole story