Advertising consulting firm Madison And Wall has added Jose George and Olivia Morley as senior analysts. 

With experience as a media buyer, researcher, sales executive and marketer across digital and traditional channels, George joins from WPP’s GroupM. There, he was a Trading Manager in Canada and before that a National Director in India. Previously he worked for India-based Zee Entertainment and TVS Motor Company. Jose is based in the Greater Toronto area. 

Morley joins from Adweek where she was a senior reporter focused on in-depth trends related to how agencies are evolving and adapting. She previously worked at Forrester, where she contributed to reports on advertising and agencies and at the content agency Skyword, where she was an editorial strategist dedicated to Samsung’s Business Insights publication. She is based in the Salt Lake City area.  

Brian Wieser formed the consultancy early last year, having previously served as GroupM global president of business intelligence. He held a similar role at Interpublic before that and earlier was a Wall Street equities researcher.