The marketing push also highlights Pilgrim's bold new packaging. Read the whole story

GroupM expects to benefit through access to a trove of data owned by the grocery giant that will help develop insights and hone strategic … Read the whole story

Some employers might call it the art of quiet stealing. Stagwell's Harris Poll defines "quiet vacationing" as scheduling off-hours without officially taking time off … Read the whole story

Havas originally introduced MRPs - or "meaningful rating points" - five years ago, as part of a broader "meaningful media engagement" effort utilizing a … Read the whole story

Ram Singh, who reports to Night Market President Randy Browning, will oversee the agency's Neon AI optimization platform in addition to overall analytics. Read the whole story

Advertisers now will only be able to reach teens using "a few broad targeting options, such as location, language, and device-related information," TikTok said … Read the whole story

Index Exchange product team members outlined the reasons they believe Google's Privacy Sandbox in its current form poses "major risks to publishers and the … Read the whole story

With $1.067 billion in potential daily revenue,"15.4% of the emails used in that calculation don't ever reach the inbox," says Mailtrap technical writer Dzenana … Read the whole story

The biggest danger times occur when parents are making dinner or in another room. Read the whole story

The agency will develop the home-experts brand platform. Read the whole story