Despite the concerns, the use of GAI is rising and only 9% of brands say they have no current plans to use the technology … Read the whole story
Zoe Eagle joins in November from Accenture Song. Read the whole story
The Havas-commissioned study combines Lumen Research's predictive attention models with Brand Metrics' brand lift studies to understand the drivers of brand awareness, consideration, preference, … Read the whole story
Ogilvy Canada makes fractional shares a fun way to invest. Read the whole story
Walmart's plans to use its ad business and other digital services to build an Amazon-like flywheel strategy to expand media buying and make it … Read the whole story
The ANA, IAB, 4As and others are asking California Governor Gavin Newsom to veto a bill that would require browser developers to offer a … Read the whole story
The agency's employees worldwide will devote a day to considering wellness and the power of a positive mindset. Read the whole story
- COMMENTARY
At an event focused on one of the most urgent issues of our time -- how social media is shaping the minds, lives, and … Read the whole story
"First in Fright" is singular - a usable, digital trail encouraging visitors to explore the state's creepiest sites. Read the whole story
