by Steve McClellan
According to the company, the platform, branded DXKulture, is now curating inventory from more than 1,000 diverse owned and operated media companies and content … Read the whole story
by Steve McClellan
The practice will have offices in Boston and New York; 20-year Pfizer veteran Christy Lope will serve as the division's managing director. Read the whole story
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by Fern Siegel
The -196 brand expanded to 25 U.S. markets in February, but the campaign is launching ahead of a national release in early 2025. Read the whole story
by Fern Siegel
The games are inspired by the New York bodega storefronts. The spot carries an original soundtrack. Read the whole story
COMMENTARY
by Nada Bradbury
By striking a balance and using technology as tools rather than substitutes, advertisers are on the brink of unlocking unprecedented opportunities to create impactful … Read the whole story
by Richard Whitman, Columnist
Marketing agency The Shipyard and Brand Innovators are hosting a summit on the topic later this week. More than a dozen marketing leaders from … Read the whole story
by Sarah Mahoney
Naomi Campbell, Ru Paul and Gigi Hadid star in a mockumentary promoting the brand's famous concealer. Read the whole story
by Laurie Sullivan
Google plans to make changes to its search engine and ad products later this year that identify AI-generated images or ones that have been … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Samba TV says some crucial voting blocs - Hispanic and Asian households - are under-exposed. What about independent voters? Read the whole story
by Wayne Friedman
For full-year 2024, estimates are that VideoAmp media measured-based guarantees will rise to $1.5 billion. Read the whole story
by Tanya Gazdik
Consumers are being encouraged to share videos of the experience using the hashtag #FordKaraoke. Read the whole story