According to the company, the platform, branded DXKulture, uses AI to help brands, agencies, and publishers target and engage underserved audiences.   

The firm, led by CEO Sandy Rubinstein, said the platform is now curating inventory from more than 1,000 diverse owned and operated media companies and content creators along with hyper targeted audience segments that can be bought across media platforms including Display, Audio, Mobile, CTV and others.  

Those segments are derived from a proprietary process integrated into DXKulture. 

Explains Rubinstein: “To fully represent the DEI audience and focus media dollars where the consumers are, DXKulture has built a proprietary analysis and targeting product that ingests data from the marketplace, real audience data, contextual, language data, real viewability data and overlays insights to shape our audience recommendations.” 

She added that the firm believes that “we need to ingest multiple touch points to provide a more thoughtful targeting of these niche audiences. Because our methodology takes the extra steps to analyze our recommendations, we also can assure brand safety.” 

DXKulture is rolling out globally with markets being added daily, says Rubinstein. It is now up and running throughout the Americas and Europe.  

The company is not disclosing the number or identity of clients currently using the platform but did confirm they include a number of Fortune 500 companies.  

In addition to media the platform offers marketing support, research and insights, advanced CTV measurement and targeting, 24-hour iteration of campaigns based on performance feedback, access to DXagency’s in-house creative team to produce ads.