According to the company, the platform, branded DXKulture, is now curating inventory from more than 1,000 diverse owned and operated media companies and content … Read the whole story
The practice will have offices in Boston and New York; 20-year Pfizer veteran Christy Lope will serve as the division's managing director. Read the whole story
The -196 brand expanded to 25 U.S. markets in February, but the campaign is launching ahead of a national release in early 2025. Read the whole story
The games are inspired by the New York bodega storefronts. The spot carries an original soundtrack. Read the whole story
- COMMENTARY
By striking a balance and using technology as tools rather than substitutes, advertisers are on the brink of unlocking unprecedented opportunities to create impactful … Read the whole story
Marketing agency The Shipyard and Brand Innovators are hosting a summit on the topic later this week. More than a dozen marketing leaders from … Read the whole story
Naomi Campbell, Ru Paul and Gigi Hadid star in a mockumentary promoting the brand's famous concealer. Read the whole story
Google plans to make changes to its search engine and ad products later this year that identify AI-generated images or ones that have been … Read the whole story
COMMENTARYSamba TV says some crucial voting blocs - Hispanic and Asian households - are under-exposed. What about independent voters? Read the whole story
For full-year 2024, estimates are that VideoAmp media measured-based guarantees will rise to $1.5 billion. Read the whole story
Consumers are being encouraged to share videos of the experience using the hashtag #FordKaraoke. Read the whole story
He will help lead pitch development and support organic business growth. Read the whole story
Madison, WI-based ad agency Planet Propaganda has been awarded an assignment from fitness products marketer Johnson Fitness & Wellness to launch its 2024-25 brand … Read the whole story
