Mad Blog
by Barbara Lippert, Columnist
"Where's the Remote?" shows a family who speak at a volume known to cause heart palpitations. Read the whole story
by Steve McClellan
Ascential, now delisted, confirmed that the sales process for subsidiary Hudson MX remains ongoing, but that it is taking a write-down of 21 million … Read the whole story
by Fern Siegel
The Publicis Group creative arm named Katy Alonzo for her seasoned strategy-brand work. Read the whole story
by Richard Whitman, Columnist
A new study released by Interpublic Group's Octagon agency puts the number of F1 fans globally at 700 million. And recently it's been growing … Read the whole story
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by Steve McClellan
Maizel will oversee global integrated "Power of One" accounts and work closely with global client leaders. Those clients include L'Oreal, Nestle, Procter & Gamble … Read the whole story
by Fern Siegel
His post is part of larger agency moves, including strategic acquisitions in the data and consultancy areas. Read the whole story
by Fern Siegel
The cinematic two-minute spot was directed by John Watts, who worked on the last two "Spider-Man" movies. Read the whole story
by Laurie Sullivan
The joint study released today by TAG along with the 4As, ANA, and the IAB, determined that by working together the digital ad industry … Read the whole story
by Laurie Sullivan
An OpenAI exec told publishers the company does not intend to share ad revenue from its AI search product with publishers whose content it … Read the whole story
COMMENTARY
by Jon Last, Columnist
Could it be we're inundating fans with too much superfluous information? The proliferation of touch points driven by social media could be behind this … Read the whole story