Mars spent an estimated $1.7 billion on measured media globally in 2023 according to agency research firm COMvergence. That includes about $630 million in … Read the whole story

The realtor's new spot assures homeowners selling doesn't stop at the holidays. Read the whole story

As President, Joe King will oversee business development and client relationship management at the Minneapolis agency. In addition, he will work with the executive … Read the whole story

Michael Rivera is charged with expanding the agency's creative footprint across diverse sectors. Read the whole story

The cross-platform campaign by Brunner is a strategic move to drive business forward. Read the whole story

Abigail Jacobs, formerly with Sephora and Williams-Sonoma, will lead the co-op's marketing team. Read the whole story

Drew Panayiotou joins KDP from Pfizer to take on the role, replacing seven-year veteran Andrew Springate. Read the whole story

Racist text messages targeted at Black men, women and students raised alarms across the U.S. last week, and should be of great concern to … Read the whole story

Almost half of consumers polled in a recent report find cart abandonment emails invasive, and even fewer open them. Read the whole story