Abandoned cart emails are largely ineffective,
partly due to the fact that consumers are using online shopping carts mainly as a wishlist, judging by a recent report from HostingAdvice.com.
Of those polled, 57% use their shopping
carts like a wishlist, and 51% enjoy online fantasy shopping.
But only 42% of recipients open their abandoned cart emails, although 65% receive them. And 45% find them invasive, while
28% think they are effective. The emails cause 11% to feel guilty.
Why do consumers abandon carts they have filled? They cite costs (57%), shipping (54%) and the fact that the sale
didn’t apply (40%). And 52% plan to purchase later.
Moreover, 77% would rather fantasy-shop online than in a retail store. And 69% do so as part of wishlist creation.
How often do people abandon shopping carts? They answer:
- One time in a month — 35%
- Two times in a month — 24%
- Three times in a month — 10%
- Five times in a month — 9%
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There are other issues. For instance, 24% feel they shop online too much and
24% have incurred debt due to online shopping.
Want to serve online shoppers better? They want:
- User-friendly site — 67%
- Easy navigation to cart/checkout
— 66%
- User-friendly checkout — 65%
- Preferred payment method available — 51%
- Quality customer service — 46%
HostingAdvice.com
surveyed 901 Americans in September 2024.