A-B claims to be this year's largest Super Bowl advertiser across all beer, alcohol and consumer packaged goods companies. Read the whole story
Guthrie's is the original innovator of the chicken-finger concept, with more than 40 restaurants across the Midwest and Southeast. Read the whole story
Based in Amsterdam, he'll drive expansion across the continent. Read the whole story
Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning has … Read the whole story
EDO has struck a deal with AI-powered ad-tech firm Chalice AI to optimize better outcomes across programmatic CTV and digital ad campaigns. Read the whole story
An accelerated push for more measurable results has surfaced as platforms become increasingly fragmented. It makes me wonder if this will drive up prices. Read the whole story
Three influencers curate various items, with creative teasers by McCann. Read the whole story
"When the amendments go into effect, operators of child-directed sites or online services will need to obtain separate verifiable parental consent before disclosing children's … Read the whole story
Malwarebytes Senior Director of Research Jerome Segura identified hackers that steal advertiser accounts by impersonating Google Ads and redirecting victims to fake login pages. Read the whole story