Smirnoff Promotes Limited-Edition Merch Drops

Smirnoff is teaming with three influencers for exclusive merchandise drops.

Former NFL tight end Vernon Davis, fashion designer Nigel Xavier and hip-hop star Saweetie, in collaboration with Complex and Smirnoff, are all part of the "Smirnoffstraordinary Drops."

Fans can head to SmirnoffDrops.com for a chance to purchase various items. The first drop is curated by Saweetie.

Saweetie's limited-time merch includes an ICY chain, Smirnoff SMASH Vodka Soda purse, signed sneakers and more, selling for $12.99. (The price mirrors the signature Smirnoff No. 21.)

The creative was done by McCann, the liquor brand's global creative agency of record. It runs on social, Complex-owned and operated channels, YouTube, Peacock and SmirnoffDrops.com.

advertisement

advertisement

Next story loading loading..