Attain's platform will enhance Tombras' ad tech stack, driving real-time outcomes for clients. Read the whole story
CA Sports' client roster includes Grupo Bimbo, Cupra, Coca-Cola and Konami. Read the whole story
Vidhya Srinivasan, who has led Google's ad business for years, will now lead Ads & Commerce teams at the Alphabet company. Read the whole story
The ad uses the duo's banter to check out the site's extensive inventory. Read the whole story
Ad click rates on Google rose 3% YoY for the third straight quarter, but the cost -per-click growth rate continued to decline after peaking … Read the whole story
COMMENTARYEmail is the top channel among both prospects and vendors, Sopro reports. Read the whole story
In this week's PMIS Quick Takes After Hours, our summiteers tackle the burning question on every marketer's mind: More AI or less AI in … Read the whole story
"This effort marks the first time MRC has accredited a hybrid panel/Big Data product inclusive of persons level estimates," George Ivie, CEO/executive director of … Read the whole story
The plant-based vitamins-supplements brand says it contains no additives. Read the whole story
