Tombras has teamed with Attain, a commerce data platform, to optimize its media performance and sales metrics. The alliance, complementing Tombras' existing ad tech, will aid media buying and planning.
Brian Mandelbaum, Attain CEO, said: "This partnership highlights both our breakthrough product set that's disrupting status quo measurement solutions, as well as Tombras' leadership position as an agency on the cutting edge."
As part of the deal, Tombras has signed a Master Service Agreement for 2025. Attain will include Tombras in exclusive alpha and beta iterations of emerging tools focused on incrementality and brand lift. In addition, Tombras may also integrate Attain's raw data into the agency's internal media mix modeling to better evaluate brand performance.
Alex Potts, senior vice president, programmatic media lead at Tombras, said the partnership has strengthened “our ability to harness permissioned data and optimize media strategies in real-time. We’ve enhanced how we demonstrate clear value to our clients and strengthened our commitment to innovation."
In 2024, Tombras acquired Burns Group, a New York-based ad agency, and Niña, a Buenos Aires shop. Its roster includes Spirit Airlines, Sweethearts, RxBar, Gemini and BMW.
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