Many people put them off and don't take advantage of employee benefits related to testing, according to Publicis Groupe's Working With Cancer initiative, which … Read the whole story
The ad, from agency Erich & Kallman, creates a storyline where people are confusing real lava (as in the molten volcanic kind) with the … Read the whole story
"Reimagining our orchestration strategy to get the best out of all of Mediabrands. That was our big 2024 bet," reflects Global CEO Eileen Kiernan. Read the whole story
The weed-and-grass killer is focused on the South, resurrecting the Baha Men's song. Read the whole story
Captain D's owns, operates and franchises 526 seafood restaurants in 22 states. Read the whole story
The move follows Alaska Air Group's $1.9 billion acquisition of Hawaiian Airlines last September. Read the whole story
The Collective comprises flagship unit The Shipyard and acquired agencies Fahlgren Mortine (PR) and tourism and lifestyle specialist Turner. Read the whole story
That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning. Read the whole story
New data from Morning Consult shows support for such actions shrinking over time, and being made because of "political calculations." Read the whole story
YouTube's latest "AdBlitz" hub allows advertisers to showcase and tease their biggest ads of the year to curious viewers via categorized in-app playlists. Read the whole story
The big game ad will focus on brand's Baja Blast line for the second consecutive year. Read the whole story
Gabriel Macht is also a creative partner and equity stakeholder in the Kentucky rye bourbon. Read the whole story
Rob Davis, president-CMO at Novus, calls her "a bit of a unicorn." Read the whole story