For the game itself, an estimated $652.2 million in national TV advertising was spent, from 70 airings of commercials that yielded 9.0 billion impressions, … Read the whole story
For those who do manage to make it to work the Monday after the Big Game, 28% say they'll be less productive than usual, … Read the whole story
The actual Glenmorangie distillery team appear with Ford in the campaign. Read the whole story
PlusMedia and Cage Point merged. The new entity debuts with $500 million in billings. Read the whole story
Agnes Fischer, former president of BBH USA, calls Grey "an iconic creative agency with a clear North Star." Read the whole story
The "Daily Show" correspondent toasts the Year of the Snake in creative by Hypebeast. Read the whole story
Strategic president Peter Stern is joining HS&E, part of Horizon Media, as chief growth officer. Read the whole story
The fintech brand purchased 15 additional seconds of live time at the game for fans to sing along to John Denver's "Take Me Home, … Read the whole story
- COMMENTARY
There's a fine line between resonance and rejection-especially when brands appear inauthentic or overly eager to be trendy or trendsetting. And cultural relevance is … Read the whole story
- COMMENTARY
Let's address the elephant in the room: Not all data is created equal. Many programmatic campaigns rely on datasets that fail to capture the … Read the whole story
COMMENTARYThe evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital. Shoppable … Read the whole story
