The ad, titled, "Go Win," was Nike's first in-game Super Bowl ad in 27 years and featured some of the biggest names in women's … Read the whole story

The Jellyfish creative runs in the U.S., U.K., Thailand and Singapore and highlights "omotenashi" - a tradition of selfless hospitality. Read the whole story

Post-game, the campaign, directed by Taika Waititi, is running on TV, streaming video, digital, social and audio. Read the whole story

Making its second big-game appearance, the DunKings' merch is now available. Read the whole story

Eighty-five percent of this year's Super Bowl ads used humor as a storytelling device - up from 71% in 2023, leading XR to conclude … Read the whole story

Entries can be submitted in multiple categories, but no more than one entry per category per agency. Read the whole story

"Everything I Have Is Yours" croons Billie Holiday, as a snowball grows larger and larger in pursuit of a man drinking more and more. Read the whole story

The island's Department of Tourism cited the Philadelphia shop's tech jobs, including its "Harmonee" data analytics platform for the win. Read the whole story

This year's Super Bowl rose slightly by 3% to another viewing record, across platforms including Fox TV Network, Fox Deportes, Tubi, Telemundo and NFL … Read the whole story

Do advertisers get the attention they paid for when the big game is a blowout, like Sunday's Super Bowl LIX? Paying $8 million for … Read the whole story

Remember when marketers thought consumers wanted brands that stood for something? Read the whole story

MindgruveMacarta has appointed Dave Shapiro vice president-earned media. Shapiro will lead the agency’s earned media efforts, including public relations, organic social media, content marketing, … Read the whole story

The company wants to expand its presence in North America and Europe. Read the whole story