• by Fern Siegel , February 10, 2025

Homes.com, an online residential marketplace, returned to the Super Bowl with two 30-second spots: “Not Saying We’re the Best” in the first quarter and “Still Not Saying We’re the Best” in the third. 

RPA handled all creative work.

Post-Super Bowl, Homes.com is running the ads across TV, streaming video, digital, social and audio.

Taika Waititi ("Jojo Rabbit") directed brand spokesperson and actor Dan Levy, co-star Heidi Gardner and Morgan Freeman in a cameo. The new ads show Levy and Gardner trying to convince their lawyer they can say Homes.com is the best home-shopping site. He objects to making such a bold pronouncement in an commercial, citing legal concerns. 

Last year, during Super Bowl LVIII, CoStar Group launched a $1 billion initiative to introduce Homes.com. Within a year, the campaign drove 110 million average monthly unique visitors to the Homes.com Network for the last fiscal quarter, according to Google Analytics. 

Andy Florance, CEO CoStar Group, said: “We believe that Homes.com offers home shoppers the most content on an attractive spam free site. 100% of home shoppers use the internet to look for their next home purchase and we believe Homes.com is the best place to successfully market a home for sale.”

RPA client work includes Arco, Fresh Direct, La-Z-Boy and Honda.