• by Fern Siegel , February 10, 2025

The DunKings band made its second Super Bowl appearance in The Java Jam Battle of the Coffee, a comic-con style rivalry. The 60-second spot features Ben Affleck, his brother Casey, and actor Jeremy Strong, first seen soaking in a barrel of beans. “I’m just trying to find the character,” the “Succession” actor explains.

Artists Equity, a creative studio co-founded by Ben Affleck, Matt Damon and Gerry Cardinale, produced the creative. Capitalizing on brand extensions, there is now merch available at DunkinGear.com — jackets to socks.

The DunKings were introduced at Super Bowl 2024 and included Affleck, Damon and Super Bowl champ Tom Brady.

Ever competitive, DunKings campaign also created the seven-minute “DunKings 2: The Movie,” in which the band battles band competitors: The Drip Squad, led by comedian and actor Druski, The Burger Chain Gang and The Barista Buds.

Jill McVicar Nelson, chief marketing officer at Dunkin’, said: “This latest chapter is bigger, funnier, and full of surprises — and it reinforces what Dunkin’ has always been about: great coffee, fast, plain and simple. DunKings for life.”

Dunkin' is also rolling out The DunKings $6 Meal Deal, available nationwide in a limited-edition band-inspired box.

Founded in 1950, Dunkin' says it is the largest coffee and donuts brand in the United States, with more than 13,200 restaurants in nearly 40 global markets. Dunkin’ is part of the Inspire Brands family of restaurants.