Prior to the appointment, Farasciano was chief client officer at Crossmedia USA. Read the whole story

Total revenue was up 4.5% from 2023 while digital OOH was up 7.5% and accounted for 34% of total OOH spending, according to figures … Read the whole story

Future campaigns will extend to other markets, including Albany and San Antonio. Read the whole story

Elevate The Outcome was founded by industry veteran Mike Lyons in 2023. Earlier he founded Bliss Point Media, later sold to Tinuity. Read the whole story

Lee Newman has been appointed CEO, succeeding Duff Stewart, who spent most of his career at the agency. He's been CEO since 2009. Read the whole story

The site's goal is to reflect Ford's audiences and their interests more accurately, says Karl Henkel, communications talent director, Ford. Read the whole story

Users paying for Spotify's ad-free Premium tier have reported hearing ads for the past month, but the streaming service has not been able to … Read the whole story

Long-time Publicis Media research chief Helen Katz has been named the 2025 recipient of the Advertising Research Foundation's prestigious "Erwin Ephron Demystification Award." Read the whole story

That's what a London-based anti-ad-fraud advocacy group wants you to understand, and it begins with knowing who your customers are. Read the whole story

The digital agency increases the festival's presence by creating microsite and OOH ads. Read the whole story

   Digital agency Barbarian has hired Adam Gloo as its new Chief Creative Officer. He succeeds Vince Lim who left last year. Previously Gloo … Read the whole story